FALSE9

The Football
Only
Agency
Roberto Firmino in a Liverpool kit, finger to lips, 'Bobby 9' brushed in FALSE9 green
A Brazil number 9 walks the pitch wrapped in the national flag, a green halo brushed above his head
Lionel Messi in full stride with the ball, 'Messi' brushed in FALSE9 green
Castrol and Premier League campaign board: partnership uplift and content engagement
It's On with Mo campaign board for DStv and SuperSport: paid media with an AI reaction engine
Coca-Cola FIFA World Cup 26 campaign board: digital experiences, social engagement and transaction drivers
Pelé celebrates in front of a packed stadium, 'Pelé 10' brushed in FALSE9 green
WE'VE WORKED ON BRANDS & TOURNAMENTS OF GLOBAL RECOGNITION
Coca-Cola
Castrol
fa cup
AFCON
Premier League
FIFA World Cup 26™
Coca-Cola
Castrol
DStv
SuperSport
Premier League
FIFA World Cup 26™
01
What is FALSE9
The Football Only Agency

The only dedicated football creative, tech and content agency, for brands that sponsor the game.

The gap

Brands spend 100s of millions sponsoring football every year. No specialist agency exists to maximise it.

The need

Why the investment underperforms.

01
Black and white football photograph with FALSE9 green marker art

Generalist agencies
don't speak football.

Apply generic frameworks to a deeply specific culture. Football fans see through inauthenticity in seconds. The work lands flat, the investment underperforms.

02
Black and white photograph of Messi on the ball with green marker art

Sponsorship agencies
sell rights. They can't
build campaigns.

Sponsorship agencies are world-class at structuring deals. But football-native creative, fan apps, content systems? They outsource it. The quality gap shows.

03
Collage of football moments in black, white and green

Global tournaments
need local intelligence.

UCL, Premier League, Championship, A-League, AFCON: massive brand spend, minimal local activation. What works in Amsterdam fails in Shitterton. You need someone who knows the difference.

04
Women's football player in black and white striking the ball, with FALSE9 green marker art

Women's football: fastest-growing, most underserved.

Exploding audiences, significant brand budgets, and almost no dedicated creative support in the market.

We only speak football.

The brands that win in football go deeper. They become part of the culture of the game. Fans can tell the difference between a brand that gets the game and one that just bought a badge.

Start a brief
The False 9 changed
the game. So will we. The agency that plays where defenders don't expect you.
Paid Media & AdTech • Gen AI for Football • High-end AI Production • Fan Engagement • Incentives & Transaction Drivers • Brand, Content & Creative •
Paid Media & AdTech * Gen AI for Football * High-end AI Production * Fan Engagement * Incentives & Transaction Drivers * Brand, Content & Creative *
02
The disciplines
Strategy, technology and production
6
Disciplines
1
Obsession
100%
Football

Six Disciplines. One Obsession.

Strategy, technology and production for brands that sponsor the game.

Innovative Paid Media Solutions and AdTech badge

Innovative Paid Media Solutions & AdTech

Data-driven media and AdTech that turn live football moments into real-time brand opportunities.

Artificial Gen Intelligence for Football badge

Artificial Gen Intelligence for Football

AI-powered tools that make football content smarter, faster and more personalised.

High-end AI Production badge

High-end AI production

Premium AI-powered production that creates standout football content at speed and scale.

Fan Engagement and Digital Experiences badge

Fan Engagement and Digital Experiences

Connected matchday, stadium and digital experiences that bring fans closer to the game.

Incentives and Transaction Drivers badge

Incentives & Transaction Drivers

Reward and promotional mechanics that turn fan passion into participation, purchase and loyalty.

Brand, Content and Creative badge

Brand, Content & Creative

Football-first strategy, ideas and content that connect brands to fans and culture.

03
Who we work with
And what we've done
Properties

Clubs, leagues, tournaments, players and women's football

Partners

Sponsors, broadcasters and rights holders

Reach

Africa and global properties

Our
Experience

Digital strategy, experiences, conversion drivers and creative for the biggest sponsors and broadcasters in football.

Castrol ×
Premier League

Partnership uplift and content engagement for Castrol.

Coca-Cola ×
Premier League

Transaction driver, digital experience and partnership design.

Coca-Cola ×
FIFA World Cup 26™

Digital experiences, social engagement and transaction drivers.

It's On with Mo ·
DStv × SuperSport

Paid media innovation with AI reaction engine.

SuperSport × DStv
· Multi-league

A collection of digital strategy, experiences, conversion drivers and creative for multiple leagues.

SuperSport and DStv multi-league campaign board
04
Start a brief
A football specialist reads every brief

Ready to change the game?

Tell us what you sponsor and what you need it to deliver. Four quick steps. A football specialist reads every brief.

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